Sweet Tart

Sweet+Tart...Sophisticated+Edgy
Juicy Couture's ads bring the spirit of Rococo and Neoclassical eras with an edge of modernity. Who would expect glamorous gowns and fur wraps with tattoos? I absolutely love the play between the historic and modern.

The eras of Madame Pompadour and Marie Antoinette are suggested with large bows, silky fabrics, candy-coloured palette and high levels of whimsy.
Tied up with pretty bows like Madame Pompadour.

The large wigs and beautiful gowns, and perhaps a little seduction, just like Marie Antoinette.
Kirsten Dunst in Marie Antoinette.


Reminiscent of Annie Leibovitz's photos of the Marie Antoinette cast.