Librarian Seeking Strong Silhouettes

Chanel Fall 2019 Couture Suits
Librarian seeking bold colors, rich textures and strong silhouettes to fill my closet for the season. 
Chanel Fall 2019 Couture Suits
This easily could have been the classified ad verbiage for a woman ready to wear the Chanel Fall 2019 couture collection. The designs were at once rooted in history, stylish and luxurious. The show was presented in front of a backdrop of books, making it easy to imagine a librarian, professor or take-charge business woman wearing the designs. 
Chanel Fall 2019 Couture Suits

Chanel Fall 2019 Couture Suits
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Branding Queen

Alexander McQueen fall 2013 runway queen Elizabeth I style
Alexander McQueen Fall 2013
Queen Elizabeth I continues to be recognized as one of the greatest leaders of her time. She ruled as a single woman on the throne of England from 1558-1603 in what has been labeled the golden era. While serving as Queen, she revolutionized the religious system by establishing the English Protestant church, resisted expectations to marry simply based on protocol, helped the arts blossom, expanded the territory and led one of England’s largest military victories. 
Alexander McQueen fall 2013 runway queen Elizabeth I style
Though historians can look back on leaders and analyze what they did to make them memorable or worth studying, Elizabeth was recognized within her lifetime and soon after her death for her greatness. What about her leadership style helped people of the Elizabethan era see the strengths of their Queen? 

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Jackie Kennedy on the Runway

First Lady Jackie Kennedy fashion and style in dresses
Image Source: Evening Standard
When Jackie Kennedy arrived to the Whitehouse, she brought with her a sense of style that became synonymous with the 1960s. Her tailored suits, heels and pillbox hats became her stylish calling card that women across the world would copy then, and even now, sixty years later. 
Moschino fall 2018 runway suit

Jackie Kennedy Whitehouse 1960s suit
Image Source: Instyle

Moschino fall 2018 runway suit 1960s style 
As models sashayed down the Moschino Fall 2018 runway, they moved to a rhythm infused with the style of Jackie Kennedy and the 1960s era. Suits and pillbox hats took center stage, but were modernized with motocross details like zippers, belts and leather accessories.

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Cup of Ambition

Dolly Parton, Lily Tomlin and Jane Fonda in 9 to 5 movie
What started with a conversation and a united group of women inspired music, a movie and a movement. In the 1970s, when a few women began to share their work experiences with one another and their feelings of invisibility and disposability, they found an opportunity to come together for change. 
Dolly Parton in 9 to 5
Karen Nussbaum described to NPR how she and other women created an organization called 9to5. In era when men dominated the workplace and women were often limited to the role of secretary, such a step forward took courage. The group inspired the now classic movie “9 to 5” and the ubiquitous theme song by Dolly Parton. 
Jane Fonda in 9 to 5 movie
The song became an anthem for working women in a way that still holds power almost 50 years later. Though advances have been made by women in the corporate world, progress is still needed. Lyrics such as "They just use your mind and they never give you credit" and "They let you dream just to watch 'em shatter/You're just a step on the boss man's ladder" are still true for many women.

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The Lift to New Heights

Melinda Gates Moment of Lift Book
“How can we summon a moment of lift for human beings--and especially for women? Because when you lift up women, you lift up humanity.” 

In Melinda Gates’ book, “The Moment of Lift,” she shares her journeys across the world.  Stories that are eyeopening, heartbreaking and uplifting come to life on the pages. What started as a mission to save children’s lives through the Bill and Melinda Gates Foundation, evolved over the years to encompass helping and empowering women. Through years of study, travel and dialogue, Melinda underscores the fact that “primary causes of poverty and illness are the cultural, financial, and legal restrictions that block what women can do--and think they can do--for themselves and for their children.” 

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Summer Pop

Pop art meme painting by Ashley Longshore
Bright, colorful, flashy and full of spirit are all terms that easily describe the art of Ashley Longshore. With features that are bold and vibrant, her works represent the modern Pop Art movement. Each piece often appears irreverent, while underscoring important messages like that of female empowerment.  

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The 7 Parts of Your Professional Brand

Vogue fashion collage with models, shoes, bags, accessories
Image via Pinterest
Brands are all around us. We are fed marketing pitches, ideas and feelings on TV, social media, in magazines and across the internet. Marketing professionals use the 7 Ps of marketing to piece together a story that connects with key customers to help their companies sell products and make money. Each combination of product, price, promotion, place, packaging, positioning and people has the power to appeal to the senses and make you the next paying customer. 
Woman in power suit on desk in office
Just as companies use marketing to communicate a brand image, so can you. You can harness the power of the 7 Ps to create a professional brand that gets the attention of the right people, in the right place and at the right time. 
Feminine office flat lay with laptop, agenda and pen
Image Source: Styled Stock Society

Some may call this a personal brand which can also be true, but I'll refer to it as your professional brand since the goal of using this strategy will be to leverage your strengths and story to land the job of your dreams.
Women in suits at desk
The idea of professional branding may seem daunting, unnecessary or self-indulgent. However, given the variety of ways in which you, your image, words, resume, etc. can be viewed, a coherent professional brand strategy is necessary. It’s important that a potential employer see a consistent message whether they are meeting you in person, reading through your LinkedIn profile or doing a Google search with your name. 
Woman in blue fashionable power suit
Vogue UK
You have a brand, whether intentional or not. The choice to cultivate a brand you are proud of and one that truly represents you is a choice. 

Workwear style on NYC streets
W Magazine
Whether you are in college and beginning to build the foundation for a future career, searching for a new job or happily plugging along at work each day, a professional brand strategy can be a game changer. This isn’t just about filter selection for flow on your Instagram or setting your Facebook to private with a public- appropriate profile photo. Your strategy moves beyond these online presence basics to help you streamline your goals, articulate your platform and shape your career path. 
Woman on street in gold suit
So where to begin? That’s why I’m here to help. I’m going to break down each marketing concept from the 7 Ps and then apply it to professionall branding. So grab a pen and some paper and let’s get started!

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History of the Power Suit


Chanel Power Suits Vogue Editorial
When we hear the term “power suit,” images of 1980s female executives charging into the boardroom with broad shoulders enhanced by shoulder pads quickly come to mind. 
Melanie Griffith and Sigourney Weaver Power Suits
However, the history of the power suit and power dressing started well before Melanie Griffith cemented the iconic image in her role as Tess in the 1988 film “Working Girl.” 

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Pretty in a Power Suit

Frida in a Pink Power Suit by Ashley Longshore
Frida in a Pink Power Suit by Ashley Longshore
Welcome to the all new Pretty in a Power Suit! What started as A Chichi Life, has now undergone a metamorphosis into Pretty in a Power Suit. You'll still find fashion, art and history on the site, but with a few more goodies added to the mix.
Pink suit by Marc Jacobs Spring 2019
Pretty in a Power Suit is designed to celebrate the feminine and pretty side of style, leadership, power and life. 

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