Growth Mindset

Vogue Garden of Delights pink dress styled by Grace Coddington
Growth is a fundamental idea for every part of life, including our careers. What better way to start thinking about the idea of growth than to look at the flowers and plants in our gardens? 

For a plant, the journey begins with the seed. Though seeds vary in shapes and sizes, each seed holds the potential to burst forth new life. But the future of that seed depends on the right conditions. Without the right inputs and environment, the potential of what is possible for the seed never comes to fruition. We will never see the peonies bloom if the seed doesn’t first have soil, water and sunlight. 
  
For many of us, we have a desire to achieve goals and reach our own definition of success. The seed for our future self is present, but how do we get to the end goal we dream about? Scientists have found that mindset matters. Like plants, our brains need the right inputs to steer our life and allow us to grow into the potential we each possess. Mindset may be the most important input our brains need to help us boost growth and move forward. 
Growth mindset fashionable collage with Garden of Delights from Vogue
Curious what to wear while embracing a growth mindset? How about a little bit of couture with floral headdresses like those seen in "Garden of Delights" photos? Editorial photos were seen in Vogue December 2006. Styled by Grace Coddington and photographed by Steven Meisel. 

How Kate Middleton Created Her Professional Brand

Professional Branding Lessons with Kate Middleton
 The 7 Ps of marketing is a framework used by companies and brands to sell products or services. Whether you’re shopping for a new shirt, planner or hair stylist, you often experience the story of the product or service as it’s being told through the 7 parts that make up the brand’s marketing. 

Just what are the 7 Ps? They are product, price, promotion, placement, packaging, positioning and people.
The 7 Parts of Professional Branding with Kate Middleton
Not only are the 7 Ps used in commercials and social media advertising for that pair of shoes you’ve been eyeing, but they can also be used to shape your professional brand. Whether you’re working at a retail store, an engineering firm, a hospital or Buckingham Palace as a Duchess, you have a professional brand. 

Your brand is what allows others to gain insight into who you are and what you do. It’s an extension of your reputation and can be purposefully shaped to ensure that it is telling the best and most authentic story about you. 

Why does a professional brand matter? 
Because your story is what connects you to other people and can help ensure your career journey heads in the direction you want.

Kate Middleton, aka the Duchess of Cambridge, provides endless fashion inspiration for royal fans. However, there is more to her image than meets the eye. Though she is a titled member of the royal family, she, like all of us, has a professional brand. Kate's brand has evolved since her days at university with careful cultivation to make her the Duchess we know today. 

To better understand the 7 parts of branding and how to use them for your own brand, we’ll dive into the key aspects of Kate Middleton’s brand as Duchess of Cambridge. As you read through each of the Ps for Kate, think about what each P means in your own brand.