Growth Mindset

Growth is a fundamental idea for every part of life, including our careers. What better way to start thinking about the idea of growth than to look at the flowers and plants in our gardens? 

For a plant, the journey begins with the seed. Though seeds vary in shapes and sizes, each seed holds the potential to burst forth new life. But the future of that seed depends on the right conditions. Without the right inputs and environment, the potential of what is possible for the seed never comes to fruition. We will never see the peonies bloom if the seed doesn’t first have soil, water and sunlight. 

  

For many of us, we have a desire to achieve goals and reach our own definition of success. The seed for our future self is present, but how do we get to the end goal we dream about? Scientists have found that mindset matters. Like plants, our brains need the right inputs to steer our life and allow us to grow into the potential we each possess. Mindset may be the most important input our brains need to help us boost growth and move forward. 

The Science

The term growth mindset has its roots in research that dates back more than three decades. Dr. Carol Dweck coined the terms growth mindset and fixed mindset after studying student attitudes about failure in the classroom. During her studies, she found that if students believed they could become smarter they would also spend more time studying and practicing their skills. Their beliefs influenced their actions, which in turn impacted their achievement levels for the better. This belief in the power to transform the brain became known as growth mindset. On the opposite end of the spectrum is fixed mindset, which just as it sounds, does not change or develop beyond current conditions. 

As studies about the brain and mindset continued, neuroscientists discovered that connectivity between neurons (the brain’s messengers) can change and improve. This ability to essentially re-wire the brain with new connections and increased strength (known as neuroplasticity) leads to speedier transmissions within the brain and body. 

The guiding force to recharging the brain with new neuron connections? Mindset. A person’s mindset guides behaviors and behaviors dictate outcomes. 

How Kate Middleton Created Her Professional Brand

Original image of Kate via Vogue UK

 The 7 Ps of marketing is a framework used by companies and brands to sell products or services. Whether you’re shopping for a new shirt, planner or hair stylist, you often experience the story of the product or service as it’s being told through the 7 parts that make up the brand’s marketing. 

Just what are the 7 Ps? They are product, price, promotion, placement, packaging, positioning and people.

Not only are the 7 Ps used in commercials and social media advertising for that pair of shoes you’ve been eyeing, but they can also be used to shape your professional brand. Whether you’re working at a retail store, an engineering firm, a hospital or Buckingham Palace as a Duchess, you have a professional brand. 

Your brand is what allows others to gain insight into who you are and what you do. It’s an extension of your reputation and can be purposefully shaped to ensure that it is telling the best and most authentic story about you. 

Some may think of this as a personal brand since it's about you, but as we consider applying this to our careers, it's helpful to think of it as your professional brand.

Why does a professional brand matter? 
Because your story is what connects you to other people and can help ensure your career journey heads in the direction you want.

Kate Middleton, aka the Duchess of Cambridge, provides endless fashion inspiration for royal fans. However, there is more to her image than meets the eye. Though she is a titled member of the royal family, she, like all of us, has a professional brand. Kate's brand has evolved since her days at university with careful cultivation to make her the Duchess we know today. 

To better understand the 7 parts of branding and how to use them for your own brand, we’ll dive into the key aspects of Kate Middleton’s brand as Duchess of Cambridge. As you read through each of the Ps for Kate, think about what each P means in your own brand.