The 7 Parts of Your Professional Brand

Professional Brand Collage with Pink Peonies
Brands are all around us. We are fed marketing pitches, ideas and feelings on TV, social media, in magazines and across the internet. Marketing professionals use the 7 Ps of marketing to piece together a story that connects with key customers to help their companies sell products and make money. Each combination of product, price, promotion, place, packaging, positioning and people has the power to appeal to the senses and make you the next paying customer. 
Woman in power suit on desk in office
Just as companies use marketing to communicate a brand image, so can you. You can harness the power of the 7 Ps to create a professional brand that gets the attention of the right people, in the right place and at the right time. 
Feminine office flat lay with laptop, agenda and pen
Image Source: Styled Stock Society

Some may call this a personal brand which can also be true, but I'll refer to it as your professional brand since the goal of using this strategy will be to leverage your strengths and story to land the job of your dreams.
Women in suits at desk
The idea of professional branding may seem daunting, unnecessary or self-indulgent. However, given the variety of ways in which you, your image, words, resume, etc. can be viewed, a coherent professional brand strategy is necessary. It’s important that a potential employer see a consistent message whether they are meeting you in person, reading through your LinkedIn profile or doing a Google search with your name. 
Woman in blue fashionable power suit
Vogue UK
You have a brand, whether intentional or not. The choice to cultivate a brand you are proud of and one that truly represents you is a choice. 

Workwear style on NYC streets
W Magazine
Whether you are in college and beginning to build the foundation for a future career, searching for a new job or happily plugging along at work each day, a professional brand strategy can be a game changer. This isn’t just about filter selection for flow on your Instagram or setting your Facebook to private with a public- appropriate profile photo. Your strategy moves beyond these online presence basics to help you streamline your goals, articulate your platform and shape your career path. 
Woman on street in gold suit
So where to begin? That’s why I’m here to help. I’m going to break down each marketing concept from the 7 Ps and then apply it to professionall branding. So grab a pen and some paper and let’s get started!

History of the Power Suit

Chanel Power Suits Vogue Editorial
When we hear the term “power suit,” images of 1980s female executives charging into the boardroom with broad shoulders enhanced by shoulder pads quickly come to mind. 
Melanie Griffith and Sigourney Weaver Power Suits
However, the history of the power suit and power dressing started well before Melanie Griffith cemented the iconic image in her role as Tess in the 1988 film “Working Girl.” 

Pretty in a Power Suit

Frida in a Pink Power Suit by Ashley Longshore
Frida in a Pink Power Suit by Ashley Longshore
Welcome to the all new Pretty in a Power Suit! What started as A Chichi Life, has now undergone a metamorphosis into Pretty in a Power Suit. You'll still find fashion, art and history on the site, but with a few more goodies added to the mix.
Pink suit by Marc Jacobs Spring 2019
Pretty in a Power Suit is designed to celebrate the feminine and pretty side of style, leadership, power and life.