Embrace Ambition

Designer Tory Burch in pant power suit
“Am-bi-tion,” noun: A strong desire to do or to achieve something, typically requiring determination and hard work. 

Ambition has long been treated as a taboo or dirty word in relation to women. Though men can make goals, seek promotions and reach for new heights of success, the same actions in women are often viewed in a negative light. And it’s not only men that look down on ambitious women. Other women are just as guilty of making judgments and harboring this gender bias. 
Tory Burch in her office
Research has shown that men and women can have the same credentials and produce the same results, yet be perceived differently. A study was conducted at a university where students were given the same case study, but some received a case about Heidi and others about Howard. Though both cases showcased the character as a successful Silicon Valley venture capitalist, Heidi was perceived to be less likable and less likely to be hired, by both female and male students.  

Negative perceptions of women in power and leadership persist like those from the case study, as well as more tangible disadvantages such as lack of mentors and access to key networks. Knowing this, Tory Burch has stepped in to help close the “ambition gap.” 

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