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What if Catherine the Great had a LinkedIn

Helen Mirren as Catherine the Great via HBO
What if Catherine the Great had a LinkedIn? How would she represent her array of accomplishments like empress, politician, education advocate and writer in a way that would be both credible and approachable? 

What is LinkedIn & Does it Matter?   

Each section of a LinkedIn profile provides an opportunity to tell part of your story. LinkedIn allows users to connect with previous and current coworkers, companies and leaders in every imaginable job field. 

If you don’t already have a profile and you’re asking yourself whether or not you should bother investing in another social media platform, the answer is YES. It’s one of the first places employers look to post jobs, search for potential new employees and screen candidates. 

When thinking about your personal brand and the 7 Ps of marketing, LinkedIn is a must in helping share your story (positioning) and ensuring your professional information is accessible (placement).

The Leading Lady
Before diving into the how-to of Catherine’s hypothetical LinkedIn, let’s meet this leading lady. Catherine ruled the Russian empire from 1762-1796. She remains the longest reigning female in Russian history. Her time as Empress made such an impact that it is often called the Catherinian era and is considered the Golden Age for the nation. Even actress Helen Mirren points out that Catherine “rewrote the rules of governance by a woman, and succeeded to the extent of having the word ‘Great’ attached to her name.” 
Catherine around the time of her marriage via
What’s amazing about Catherine is that she wasn’t born into riches and wasn’t even born in Russia. Though born a Prussian princess, Catherine was penniless and given away in an arranged marriage. But circumstances, including having a drunk and idiotic husband, did not dampen Catherine’s ambition. 

Once in power, she led Russia into the European cultural and political scene, expanded the territory, created new cities, spearheaded vaccinations, started a girls school, championed the arts and even wrote artistic works of her own. 
Catherine the Great and her husband Peter III of Russia via
However, Catherine was not without her weaknesses and critics. When married to Peter III, she was unable to provide an heir for nine years. This put her at risk for time in jail, a nunnery, or even exile. Later, a cloud of suspicion hung over her ascension to the throne since Peter’s death followed her strategic coup and his absence allowed her to reign without rival. 
Helen Mirren as Catherine the Great via The Telegraph
Her collection of lovers may seem like an early illustration of feministic freedom, but the revolving door of boy toys incensed many whispered judgments about the scandalous nature of her relationships. Additionally, she had an ongoing list of great ideas, but some said she did not succeed in truly implementing enough positive changes or systems, including a true education system. 

When creating her LinkedIn, Catherine would obviously leave out any of the criticisms or unflattering portrayals of her character. The goal would be to underscore her strengths and the great things she did accomplish. 
Helen Mirren as Catherine the Great via New Statesman
So now that we understand who Catherine was, we can imagine her reclining on a chaise lounge in the Winter Palace with her iPhone, considering how to craft her LinkedIn profile. The brisk Russian weather is offset by a blazing fire nearby, while Vasily Pashkevich’s “Fevey” is playing softly in the background. Letters are on her desk awaiting her review from Grigory Potemkin on the military front, as well as her friend Voltaire. But those can wait, because nothing stands between this ambitious girl boss and taking action to help her career. 

The Glitter Plan

Pink Juicy Couture tracksuit collage Mean Girls
By Meg O’Donnell via Refinery29.
Once upon a time, in a far-away land called Los Angeles, there were two girls that dreamed of fashion in the sweetest of colors. It was fashion that felt luxurious, fit like a dream and delightfully came in every color of the rainbow. 

It was Juicy Couture. 
Marie Antoinette pink hair rococo style ad by Tim Walker

Juicy Couture as by Tim Walker with vintage car and surfboard
2007 ad campaign photographed by Tim Walker. Image via Dallo Spazio.
For designers Pamela Skaist-Levy and Gela Nash-Taylor, they didn’t need a business plan. They needed a glitter plan. As they created a world full of terry cloth tracksuits, California style and casual luxury, they didn’t follow the rules. Instead, they embraced a “specifically female, punk-rock style of entrepreneurship.” And in the process, they reshaped the fashion landscape and created a global brand. 

Dressed for Summer

White button down dress with flower print for spring and summer
A world of travel, history, romance, flowers and water-color worthy pastels. This was the world offered by the Lela Rose Spring 2020 collection. 

In what has been a dreary start to spring and summer with the global pandemic and lockdowns, this Lela Rose collection reminds us of the beauty in the world around us. 
Pink red floral dress for spring and summer

White dress for spring and summer
There is hope for a sunny day outdoors walking in the park, of traveling to picturesque destinations or enjoying a garden party with friends. 

Find Your Perfect Bra Fit

Christian Dior Fall 2009 Couture vintage bombshell inspiration
Christian Dior Fall 2009 Couture
It’s a typical Monday morning. You walk into the office, briefcase in one hand, latte in the other. Your heels are clicking on the newly shined floors as you move from the elevator to your office. You have a 9am meeting and it’s already 8:45am, which means you barely have time to slip off your coat and do your initial check of emails before heading to the conference room. As you walk in, you feel confident and prepared to make your presentation at the meeting. 

Now is not the time to be concerned with the bra you are wearing. 
Christian Dior Fall 2009 Couture vintage bombshell inspiration

Christian Dior Fall 2009 Couture vintage bombshell inspiration
No matter how great your blouse or sweater looks, the layers you wear beneath them matter just as much, if not more so in some cases. 
Christian Dior Fall 2009 Couture vintage bombshell inspiration

"Without proper foundations, there can be no fashion."
-Christian Dior

Christian Dior Fall 2009 Couture vintage bombshell inspiration
Undergarments help form the foundation of what we wear, with the bra being the key piece in providing support, shape and comfort. You can choose from a range of styles like halters, strapless, push-up, wireless, unlined, etc. But no matter the style you choose, the perfect fit should remain a priority. 

Queen of Rococo

Marie Antoinette blue gown at Versailles
Marie Antoinette, played by Kirsten Dunst  and directed by Sophia Coppola in 2006
Versailles. A place of luxury, dreams, politics and romance. The palace served as the heart of the French court for over 100 years during the 17th and 18th centuries. 
Marie Antoinette on chaise lounge let them eat cake
Marie Antoinette
It was within the palace’s shimmering walls that Marie Antoinette made her home as the Dauphine and then the Queen of France. Ruling the cultural and political scene in the years before the French Revolution, Marie Antoinette became a fashion icon. 
Marie Antoinette walking in the gardens of Versailles
Marie Antoinette
During the Rococo era, Marie Antoinette embodied the stylistic notions of the movement by embracing the romantic details, ornamentation and light hearted spirit in her fashion choices. Rococo fashion often included pastel shades, ribbons, bows and an air of frivolity. 

Thom Browne Spring 2020 Collection in Marie Antoinette Rococo Style

Thom Browne Spring 2020 Collection in Marie Antoinette Rococo Style
If Marie Antoinette was still alive and reigning from the palace of Versailles, she would surely be dressed in Thom Browne’s Spring 2020 collection. The designs were dripping in romance and whimsy.