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In the Company of Women

In the Company of Women Book on Display

Artists, designers, chefs, musicians...makers of all sorts are featured in the book, “In the Company of Women” by Grace Bonney. Each woman featured in the book is an entrepreneur and through an interview style approach, Grace learns information about the women’s views of success, business and working as a female maker.

In the Company of Women Book on Display
Image via Grace Bonney on Twitter

In the Company of Women Artist in Workshop Photo
Image via Design Sponge

Designing Your Career with Elaine Welteroth

 Elaine Welteroth Seated in Garden Wearing Lavendar Suit
Image via @ElaineWelteroth
There is design for our homes and our clothes, but there is also design for our careers. To design something means that a decision is made about the look or function of an object (like a building, dress, etc.) and then plans are created before the object is made. Just as a fashion designer sketches out the idea for next season’s clothing collection, you can craft a design for your career journey. 

Elaine Welteroth wearing turquoise power suit for Masterclass
Image via MasterClass
In her Masterclass, Elaine Welteroth tackles this very topic of “Designing Your Career.” Elaine has become an expert in navigating career dreams in her own journey. She made history in 2012 as the first black beauty director at Teen Vogue and again in 2016 for reaching the high profile role of editor-in-chief. Her history making ways did not stop at the acquisition of those titles. While working at the helm of Teen Vogue, Elaine also made a point of helping the publication evolve from solely covering fashion, to incorporating cultural and social topics. 

Elaine Welteroth wearing gingham suit with book More than Enough
Image via @ElaineWelteroth -- Elaine pictured with her book, More than Enough.
 Many would have believed her career had reached its climax by acquiring such admirable positions with Teen Vogue. But Elaine had other ideas and began making career transitions. Since leaving the magazine in 2018, Elaine has branched out as a book author, public speaker, television personality with The Talk and Project Runway and most recently, as an expert in her career themed Masterclass.

1980s Power Dressing

Moschino and Dynasty 1980s power dressing collage

 
Bright colors. Polka dots. Kitschy phrases. Flowers. Mixed prints.
Moschino 1980s style power dressing jacket

Moschino 1980s style power suit


These fun looks are not what you would normally imagine powerhouse women wearing when they entered the 1980s boardrooms dressed to impress. However, designer Jeremy Scott at Moschino offered a fresh spin on 1980s era power dressing for the modern woman in his Resort 2021 collection. 

Moschino 1980s pant suit polka dots

Moschino Resort 2021 pink dress

Growth Mindset

Vogue Garden of Delights pink dress styled by Grace Coddington
Growth is a fundamental idea for every part of life, including our careers. What better way to start thinking about the idea of growth than to look at the flowers and plants in our gardens? 

For a plant, the journey begins with the seed. Though seeds vary in shapes and sizes, each seed holds the potential to burst forth new life. But the future of that seed depends on the right conditions. Without the right inputs and environment, the potential of what is possible for the seed never comes to fruition. We will never see the peonies bloom if the seed doesn’t first have soil, water and sunlight. 
  
For many of us, we have a desire to achieve goals and reach our own definition of success. The seed for our future self is present, but how do we get to the end goal we dream about? Scientists have found that mindset matters. Like plants, our brains need the right inputs to steer our life and allow us to grow into the potential we each possess. Mindset may be the most important input our brains need to help us boost growth and move forward. 
Growth mindset fashionable collage with Garden of Delights from Vogue
Curious what to wear while embracing a growth mindset? How about a little bit of couture with floral headdresses like those seen in "Garden of Delights" photos? Editorial photos were seen in Vogue December 2006. Styled by Grace Coddington and photographed by Steven Meisel. 

How Kate Middleton Created Her Professional Brand

Professional Branding Lessons with Kate Middleton
 The 7 Ps of marketing is a framework used by companies and brands to sell products or services. Whether you’re shopping for a new shirt, planner or hair stylist, you often experience the story of the product or service as it’s being told through the 7 parts that make up the brand’s marketing. 

Just what are the 7 Ps? They are product, price, promotion, placement, packaging, positioning and people.
The 7 Parts of Professional Branding with Kate Middleton
Not only are the 7 Ps used in commercials and social media advertising for that pair of shoes you’ve been eyeing, but they can also be used to shape your professional brand. Whether you’re working at a retail store, an engineering firm, a hospital or Buckingham Palace as a Duchess, you have a professional brand. 

Your brand is what allows others to gain insight into who you are and what you do. It’s an extension of your reputation and can be purposefully shaped to ensure that it is telling the best and most authentic story about you. 

Why does a professional brand matter? 
Because your story is what connects you to other people and can help ensure your career journey heads in the direction you want.

Kate Middleton, aka the Duchess of Cambridge, provides endless fashion inspiration for royal fans. However, there is more to her image than meets the eye. Though she is a titled member of the royal family, she, like all of us, has a professional brand. Kate's brand has evolved since her days at university with careful cultivation to make her the Duchess we know today. 

To better understand the 7 parts of branding and how to use them for your own brand, we’ll dive into the key aspects of Kate Middleton’s brand as Duchess of Cambridge. As you read through each of the Ps for Kate, think about what each P means in your own brand.